Fractional CMO services
for franchise development
Grow your footprint with strategy, structure, and leadership.
Grow the footprint
Fill the pipeline
Lead with confidence
What is a fCMO?
Fractional Chief Marketing Officer
A fractional CMO dedicated entirely to franchise development. Owning the strategy, leading the team, and accountable to growing the footprint.
➞ Franchise Development Strategy
Build a fran dev marketing strategy that attracts right-fit candidates and keeps the pipeline moving.
➞ Lead Generation and Pipeline Visibility
Know exactly what your marketing is producing. Get executive-level analytics and analysis in your corner.
➞ Team Leadership and Accountability
Assemble the right team, lead the marketing function, and own the outcomes.
➞ Budget Efficiencies
Identify waste, reallocate spend, and keep the budget working as hard as the team. A fractional CMO ensures every dollar in your franchise development budget does its job.
THE DIAGNOSTIC
What we look at first. Every time.
Every engagement is different, but there are twelve areas we assess at the start of every relationship.
01
The candidate experience
02
Marketing assets, tech & infrastructure
03
Budget history
04
Strategy & analytics
05
Audience data & targeting
06
Team & department
07
Creative & performance
08
The sales handoff
09
Brand & messaging consistency
10
Portals, broker, & agency relationships
11
Competitive landscape review
12
Media mix & channel allocation
A NOTE ON TECHNOLOGY
Don’t leave your data on the table.
We always lead with strategy. But we also believe the brands that leverage the right tools at the right time will outpace the ones that don’t. We bring an AI-informed approach to every engagement. Not because it’s a trend, but because your data deserves to be used, your team deserves to move faster, and your budget deserves to work harder.
The plan for better outcomes
1
Initial conversation
We jump on a no-strings-attached call to learn about your brand, your fran dev goals, and whether we’re a good fit.
2
Diagnose
and present
A preliminary look at where things are and where they need to go – with a clear picture of how we will work together.
3
Get
to work
One focused engagement.
No billing by the hour.
Just outcomes.
The plan for better outcomes
1
Initial conversation
We jump on a no-strings-attached call to learn about your brand, your fran dev goals, and whether we’re a good fit.
2
Diagnose and present
A preliminary look at where things are and where they need to go – with a clear picture of how we will work together.
3
Get to work
One focused engagement. No billing by the hour. Just outcomes.
The plan for better outcomes
1
Initial conversation
We jump on a no-strings-attached call to learn about your brand, your fran dev goals, and whether we’re a good fit.
2
Diagnose and present
A preliminary look at where things are and where they need to go – with a clear picture of how we will work together.
3
Get to work
One focused engagement. No billing by the hour. Just outcomes.
Nice to meet you.
Jordan Valentin has spent her career inside marketing and media agencies serving franchise brands at every stage of growth. She has supported franchisors scaling national systems through franchise development, stewarded brand funds at the consumer level, and helped franchisees build and grow single locations.
That range builds a rare perspective on what it actually takes to grow a franchise system and where franchise development marketing tends to break down. Most brands are working hard without the right strategy, the right systems, or any real visibility into what their spend is producing.
Franchise development marketing doesn’t have to be an afterthought. It deserves real leadership, clear strategy, and full accountability to performance.
Brands I’ve worked with
Get in touch.
jordan@sweettoothdigital.com • 254.760.0657 • 